Start & Grow Your Photography & Cinematography Business

Learn the essentials to begin a profitable Photography & Cinematography Business

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Nigeria has aided the growth and development of the creative industry where photography & Cinematography plays a massive role. From the time, we’ve loved the feeling that comes with remembering those special moments with family and friends; we’ve always loved making memories of certain events to linger on, and so we call on photographers to save these picture-perfect moments. In the past, one of the means of entertaining visitors in a Nigerian home was by offering them albums that contained pictures of parents weddings, baby pictures and birthday parties of the kids, school graduation, and photos of major life events. Photography & Cinematography has become part of our culture when it comes to creating lasting memories, and with the technological advancements, the art of capturing photos keep changing and growing. Photography is an art, an expression of creativity through pictures: every photographer should be able to carve a niche for himself to set him apart from others.

The digital era has changed the game of photography in Nigeria, making it not only lucrative but also a prestigious profession. With its low barrier to entry (basic tools being a camera, flashlight, and an editing software), young Nigerians are going into the business not minding if they studied anything related to the art of photography, further increasing the relevance of the profession in Nigeria. There is a good market for a photography business in Nigeria today because every sector the creative industry needs the services of a professional photographer: the beauty, food, hospitality, entertainment, fashion, and media sectors inclusive. The budget for photographers at events is always high, I know photographers that make as much as a million naira from covering events. Photography Industry in Nigeria: photography in Nigeria can be categorized into the following: Event Photography: you can make good money from photographing at events. Almost every weekend in Nigeria, people get married, buried or organize shows. At Weddings, couples pay professional photographers almost a million Naira for coverage.

Capital required for starting a photography business in Nigeria varies. If you intend to start with a studio, then you will be needing good money for studio space and equipment but if you want to start as a freelance digital photographer, you don't need to rent studio space and studio equipment, all you need is a good camera like Nikon D800, Canon Eos 50, Olympus E3 etc which may cost about two hundred thousand Naira and professional lenses which also cost one hundred and fifty thousand Naira upwards and a good laptop.

The first customers are family, friends, neighbors, etc. Engaging in effective advertising in business yields good money. You can choose to advertise on tv, radio, and printing eye-catching fliers. Whichever suits you best, please go for it, especially the cost-effective ones.

From fashion to wedding, every aspect of the job is lucrative. On the fee charged by photographers per job, there’s no set fee, but an average Nigerian photographer makes at least N100,000 from one event.

If you found yourself comfortable around tools like cameras, and you love taking great shots and moments, then this business is meant for you.

Photographers are getting creative, enjoying free publicity offered by social media and having fun with their craft. Social media users are in turn enjoying the view of breath-taking pictures served by teeming photographers; the idea of having their photos featured make them keep doing business with photographers. Everyone seems to be gaining from the evolving business of photography, and with technology still evolving, we only look forward to how it will further shape the relationship photographers and Nigerians have had for decades.

Examples of top notch wedding photographers are SC George and Obi Somto. As a novice, you can start as a second shooter with an experienced professional to help you get relevant expertise and help you establish contacts. The likes of Yagazie Emezie and Emeka Okereke, founder of Invisible Borders, an annual photographic road trip across Africa

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